So much stuff. What to talk about this week?? I pick the Max Fast family. WHAT exactly is this family and who is it for? It ISN’T just another arm in the Elyte family. Elyte works for the majority of players. Elyte X is a more game improvement family. Elyte HL is a higher launching family for players who need help hitting it higher. That covers everyone, doesn’t it? Not Quite.

Elyte Max Fast is an ultralight family of woods, hybrids and irons designed for players who need something lighter. It will help a player hit it higher like the HL family. It will give some extra forgiveness like the X Family, but, this one comes in an ultralightweight package. 40-gram shafts, ultra-lightweight heads and grips, light swingweights… Consider the advantages a player could find if their swing speed could increase by a couple miles per hour by doing nothing more than changing the weight of the golf club. Imagine the benefits to a player who struggles with a lightweight golf club and can’t stay in balance at the finish. Elyte Max Fast is for this player.

Think junior players where having a club that is the right weight is crucial for their development. Perhaps this junior player has outgrown a kids set by height, but not by strength. Max Fast is THE answer – not AN answer, THE answer. Think older women who are better players – perhaps they outperform a traditional set of ladies clubs, but don’t have the strength to play a men’s senior club anymore. Think an aging male player who can no longer swing a men’s senior flex golf club. Max Fast is the pathway to continued enjoyment of the game for both of these players. There are a LOT of these players out there. If you think of your roster of members at your club, it’s not hard to think of This guy needs a lighter set. So does she. Her too. Yep, he does too.

I had a player at a fitting event over the weekend. He was fit into a driver 10 years ago. He was 67 then. 77 now. Open heart surgery last year, so they cracked his chest open. He was active – not as much now. His carry distance with his current driver was 106 yards (5 shot average, all 5 shots were hit good). The average roll out was to 113 yards. He saw that and wanted to go home. He was ready to quit the game – literally. He “needed” a regular shaft in his mind. He struggled to ask the question – “Do you think I’m ready for the Senior flex?” I said “For sure. It’ll help you.” I lied. He needed ladies flex. “So will this…” I showed him the Max Fast driver head. I explained that the combination of the lighter components could help him swing it faster and regain some of his lost distance. He couldn’t wait to hit it. He hit a couple of clunkers as he got used to it, but I took another 5 shot average – 125-yard carry, rolling to 148. He was stunned. “Can a club really make that much of a difference?” I laughed and said, “The right one can.” “Can I hit it again?” “Of course!!” He hit one more and got 137 carry and it rolled to 160. Best one with the new vs. an average with his current was a 47-yard gain in distance. As he put the Driver down, he said “Do you have any FW Woods?” As the matter of fact, I do. He carried the 7 wood 120 yards. Off the deck. 14 yards more carry than his current driver. 47 yards for any player is a massive improvement, but for a player who hit his driver 113 yards, that is enough to keep him playing golf. Consider that…

Max Fast is more than just another game improvement golf club. It’s a club that solves the issue where the player can play golf but needs something lighter weight to do it. Do you need max forgiveness? We have Elyte X for that. Think of the FAST in the name, not the Max. It’s designed to help players who don’t have the strength to do so, swing it faster.

Have a great week!!