I’ve been training on the new Elyte family. One question that comes up time and time again is about the 10X face. Everyone who asks about it, asks if it’s 10K. The answer is… No. It’s better than 10K.

This point of differentiation is critical to be able to explain WHY this technology is better, HOW we did it – and not just the WHAT it is. Read on…

Remember, we manufacturers walk the fine line between forgiveness and fast. How much ball speed are we willing to give up to make the head forgiving, or how much forgiveness are we willing to give up to make the head fast? This has been an either/or question, not an AND/ OR question- until now.

First, WHY not 10K MOI? Simple, the higher the MOI, the more inefficient the club head is at transferring energy to the golf ball. Code for – ball speeds are slower.

Second, MOI is a HEAD technology. Remember, it resists the body’s ability to twist or rotate. Along with the slower ball speeds also comes a head that is more difficult to release (return to square).

Our engineers thought there has to be a better way.

There is, and the key technology piece that allows this to happen is the AI 10X Face. The AI 10X face is a FACE technology (vs. MOI which is a whole club head technology). By separating the face technology and the head technology, we were able to produce a club head that is better at BOTH.

With the AI 10X face, you don’t need 10K. There is a better way. Elyte is it. There is a better way to solve the forgiveness problem. The AI 10X face is it. Our R&D team used AI to our advantage in the design of this technology. There are 25,000 micro sweet spots (instead of 1500 on AI Smoke – hence 10X) all over the club face that are designed to counter the effects of bad contact so the club can still deliver exceptional results. The key here is the AI 10X face is INDEPENDENT of the club head speed (which leads to the ball speed delivered by the head). The AI 10X face allows the MOI to be slightly LOWER so it doesn’t lose as much ball speed in the energy transfer. Lower MOI also makes the head easier to close, so it is easier for players of all skill levels.

10X is the number of micro sweet spots on the face – it has nothing to do with 10K – although it is what is used to make the face forgiving. The 10X Face gives all the forgiveness of a 10K head, but without the distance penalty.

Before the doubters say, “Callaway only did this because they can’t make a 10K head.” Wrong… we actually made a 12K head to test MOI and the effect it has on forgiveness and distance. We did this to see what would happen. We saw slower ball speeds. We continued to lower the MOI down to 10K and below to find the optimal point of forgiveness while maintaining the highest ball speeds. Elyte is right in that sweet spot.

The result? In testing, it was 19% tighter down range vs. the Smoke driver. It was also 8 yards longer on average than the Smoke driver.

Faster with better dispersion? You can’t lose. Longer and straighter than last year’s number one driver?? You really can’t lose.

Go ahead… Test it against anything from anyone. It is tough to beat!!

Elyte is coming!! Enjoy the excitement!!