The Fitter’s Corner

Let’s keep on the “selling putters” theme. You are probably looking at a rack full of putters. Maybe you’re thinking ‘what am I going to do with all of these?”. Maybe it’s “Ugh, I can’t give these things away…”. Perhaps a different strategy is in order. Putter fitting is not technical. It doesn’t take anything…

Some things are worth a refresher. It’s been over a year since we talked about smash factor. Foresight call this Efficiency – it’s the same thing. Let’s give it a quick review. It sounds like it measures how hard a player hits a shot. In a way, it is. It’s more an indicator of how solid…

With Apex Pro Series coming out in a few weeks, I thought it pertinent to give a refresher on Forged Irons. This is a post that I originally posted last year, but it touches all the bases. Enjoy: Often I hear the question what is the difference between forged and cast? Or, “I can’t hit…

I had several interesting things come up last week. As we move into fall, certain “consumables” often come more into play in your golf shop. Clubs that players may not look at regularly or don’t have the “sex appeal” often get overlooked all season long. Putters and Wedges often fall into that category. You can…

Last week we talked about fitting the specs of a putter. I assuming you have re-merchandised your golf shop, and putters are now front and center. Everyone who walks in says “Wow, what’s new?” You can say “PUTTERS!!” Nice… So, before we get to the specs of a putter, we need to understand head styles…

Funny how we talked about Scottie Sheffler last week. He almost pulled off a win with his new putter. Hopefully you had a chance to fit/ sell a few putters last week. Let’s switch gears and chat about wedges. Most shops have their fair share of these at this time of the year. The time…

Seems like we started the wedges discussion about a month ago. Haha. Let’s finish this one up. 2 weeks ago, we talked about HOW wedges are made and WHY they need to be replaced. Today, let’s talk about grinds. The wonderful world of grinds… Back in the good old days, we didn’t have choices. Not…

September rolls in and it’s an odd year. That means it’s Ryder Cup time (and Solheim Cup too)!! When I look at the Ryder Cup, one thing makes me wonder… When the players play alternate shot, how do they deal with playing a different golf ball?? I think it’s safe to say that golf balls…

I ordered Apex Pro irons the first day I could. I couldn’t wait to get them. The day they came in, I opened the box, drooled and looked outside. There was a glimmer of daylight, so off I went to play a few holes. These go shorter, I thought. Nah. It must be cold (it…

In keeping with the video above (Apex Tour test) on Jon and Xander talking about the new players irons in the Apex Pro Series, I thought it was appropriate to chat about players irons. Specifically, WHY should you play them (or not)? If you’re like me, you frequently get people who say “I wish I…