The Fitter’s Corner

New toys under the tree… Tis the season. My new toys under the tree for the purposes of this post are new shafts, shiny new heads, and a whole new arsenal of things to talk about. If you read the product place, you’ll have a good idea of where I’m headed here. Elevate Iron shafts…

A few weeks ago, I promised that I would give a refresher on some of the basics of club design and fitting specs. Appropriate because we manufacturers spout off about Ai, high MOI, low, Deep CoG, etc., and it is often received with a blah, blah, blah. It might be nice to have a refresher…

Yes. The subject line says it. I was at a fitting event a few weeks ago, and my last appointment was with a young man who was legally blind. He was 95% blind. College Senior. Lost his eyesight to a degenerative eye disease that left him blind. As a fitter, this was one of the…

Last week, I made a comment that every company makes their version of vanilla ice cream. If it’s heads or shafts, balls or grips, bags or shoes, we all try to appeal to certain target groups of consumers. This is OUR lane. We do what we do. Most manufacturers have multiple lanes. Sometimes we switch…

You know when you find something that works for you, it’s difficult to make a change to something else? This probably happens to me more than most people because I’m around new stuff all the time. I liken it to a fantasy sports team – you have a guy that you drafted 18th overall, and…

If you read my Callaway Newsletter, I spilled the beans on this one. Here is a video of a fitter fitting a 15 handicapper and finding him 50 yards. I see these kinds of results regularly. As you watch this, take it with a grain of salt. This player has a better swing than a…

I had something interesting happen last week. This happens from time to time, but it always catches me by surprise. Why? Because I generally expect someone to hit it poorly when they want me to fit them for something new. What if the player hits it too good and wants to be fit? Say he…

It’s new product time!! This is one of my favorite times of the year. 30 years in the business and I still get excited about seeing new product. What about switching to new product? Funny how we fit people for new stuff all the time, yet when it comes to our own games, we sometimes…

Easy one today. In the last Fitter’s Corner, I mentioned a specific example of where I adjusted the loft weaker for a player and it helped him. I had someone ask me “What about changing the lie more upright for a player who slices it?” My gut reaction is always No. Not just No, but…

It’s interesting how one thing leads to another. Last week I wrote about our fitting system and changing the loft on an iron. I stated how it was a bad idea, and why I didn’t like it. Sure as the day is long, I ran into this situation on Thursday. Here’s the scenario: This player…