The Product Place

Let’s talk about the selling process behind the Elyte Iron family. Our natural instinct is to lead with the Elyte iron, since that is the “standard” head. For the last month, I’ve been leading with the Elyte X. Here’s why: When we fit, we always want to leave ourselves an “out”. When we sell, it’s…

Let’s talk hybrids today. The Apex UW is selling out. This means you are on to Elyte hybrids only. There are a couple of really nice features on these clubs that are worth bringing up. First, all of the loft options are adjustable on all models – Elyte, Elyte X, and Elyte Max Fast. You…

We have two new Elyte Triple Diamond drivers on the horizon. The Triple Diamond has a bit of a cult following. It has a tour issue flair, but mainstream availability. We do a few different options for the tours with this head. In the day, it was known as a fade biased, ultra-low spinning head…

Back to product this week. Reva Rise is on the horizon!! ICYMI – Reva Rise is the replacement for Big Bertha. This is made for women, by women. There are several key things to keep in mind with this set. This week, we’ll talk about the family in a general overview, then we’ll get specific…

Last week, we highlighted the Max Fast family. This week, let’s chat about the Elyte X family and how it compares to the Elyte HL. This is a new family for 2025. If we come at this from the irons side, it’s easy to understand the whole family. Last year, we had Smoke, Smoke HL,…

Here is an interesting conversation. We have a Mini driver coming. Lots of players are interested. Tour players are playing them. Should you? Let’s dig into this a little. I play golf at a golf course that is bowling alley tight. I hit it pretty straight to begin with, but it can get offline every…

So much stuff. What to talk about this week?? I pick the Max Fast family. WHAT exactly is this family and who is it for? It ISN’T just another arm in the Elyte family. Elyte works for the majority of players. Elyte X is a more game improvement family. Elyte HL is a higher launching…

I’ve been training on the new Elyte family. The Elyte irons are out!! If you’ve seen them, you know why this is exciting. They are spectacular looking and even better performing. I had a player for a fitting last week. He wanted irons. He was a good player. I asked him if he had seen…

I’ve been training on the new Elyte family. I played 2 rounds of golf last week on a work trip to Mexico. I played with the new driver. It’s long. It’s straight. It hits it high. I missed a fairway – yep. One in two rounds. Nice!! Granted, they were generous, but I missed one…

I’ve been training on the new Elyte family. One question that comes up time and time again is about the 10X face. Everyone who asks about it, asks if it’s 10K. The answer is… No. It’s better than 10K. This point of differentiation is critical to be able to explain WHY this technology is better,…