The Product Place

Last week I mentioned what the Elyte drivers aren’t. This week, let’s talk about what they ARE. Let’s talk about what the whole product family is while we’re at it. I want to give you a 30 second pitch on the key technology in each product family, so you can answer in a short format…

Here you go. Here are a few video reviews of the new Elyte driver. The reviewers in all cases did a pretty good job of showcasing what we did with the drivers, and highlighting what makes them special/ what they are supposed to do. All had their own personal biases (specifically on looks), and all…

It’s getting close to showtime. Elyte is knocking on the door – ready to come in and take centerstage. Last week, I had the fun times of fitting or watching 42 players on the Callaway Professional Staff team get fit for the new Elyte driver. This is one of my favorite weeks of the year.…

Since it’s Odyssey promo week, and we’ve talked about Square to Square, let’s do a quick recap on Ai One and what makes them so special. We haven’t lost a putter count (number of putters in play) on a major tour in 2024, which also means we haven’t lost a putter count since AI One…

WOW!! Lot’s of questions about Square 2 Square. Interestingly, I received several questions around Drivers? Like “Could you do the same technology in a driver?”, etc. It sparks some good discussion. The short answer is we already have this – sort of. In the full swing world, we call this MOI – or Moment of Inertia.…

AI One Square 2 Square is coming. This is a new putter in the “Zero Torque” space. What is Zero Torque? Before we go there, please understand a few things. First, and most importantly – IF you are going to have Square 2 Square in your shop next year (or now), YOU need to understand the technology and…

I read a couple interesting things about the golf industry. First, rounds for 2024 are up over 2023. +1.9%. In the Northeast, it’s almost +16%, and rain is down 54% from the fall of 2023. Hopefully you were able to capitalize. As I ride around, I ask everyone how rounds are. Some won’t share. Most…

Hold your horses… As we get closer to product launching in 2025, I will continue this with 2025 products. You have to wait to see me before you learn too much more. From a 2024 Product standpoint, Big Bertha and Big Bertha REVA are retired. You MAY be able to order limited pieces, but I would…

We are in week 4 of Is Retail Dead? We talked about know your brand in week one. In week two, was how to utilize your brand. In week three, we talked about how retailers with national recognition do it. This week, let’s consider some parallel universes, which leads to knowing your customer. When you go to the…

The Retail Shop Last week, we talked about the power of your logo. I mentioned that I would discuss what the finest golf shops do with their brand in their shops this week. In the last month, I have been to a bunch of Top 100 golf shops across the country. We have several right…