The Product Place

  • The Product Place – Is Retail Dead -Part II

    Last week, I mentioned using more logo’s in your shop to specialize yourself and your brand. I mentioned I wanted to use some “Case Studies” of the top golf shops around the country to illustrate how they work with their brand, and how they do what they do. Interestingly, I received a number of questions…

  • The Product Place – Is Retail Dead – Part I

    I recently read an article that resonated with me. Remember, I have a college degree in Retail Business Management. While I hate shopping for myself (or others), I love creating the shopping experience and I love retail. The basis of the article was the question “Is retail dead?” I had to read on. My mind…

  • The Product Place – To Be a Merchant

    Up above, I mentioned that we can do almost anything with or without the Callaway logo. Why is this important? One of the biggest trends I see and read about is in this area. It has long been a thing at high end facilities where they only sell merchandise with their logo on it. These…

  • The Product Place – Golf Ball Design – a deep dive

    Interesting how the ball discussion in the product place sparked questions about golf balls in general. I got a couple of questions about balls in general, so I’ll address them here. I got a couple questions about cover materials. We use Urethane on ERC and all of the Chrome family of balls. When compared to…

  • The Product Place – Chrome Tour Aero Cover

    Earlier this week, there was some buzz about the cover on the new Chrome Tour golf ball. Before we get too far into this discussion, we do the same thing on the Chrome Soft and the Chrome Tour X – this is not just a Chrome Tour thing… If you’re old school (or just old),…

  • The Product Place – Apex TI Fusion – a deeper dive

    Ti Fusion generated some questions last week. Let’s dive deeper. This one gets no bullet… I had a player ask me “what’s the difference between a cavity back iron and a hollow body design iron?” A very intuitive question!! Cavity back irons, as we all know position weight around the outside of the club head…

  • The Product Place – Apex TI Fusion review

    This week was supposed to be all about the Ai300. Hold Please. Mother Nature didn’t cooperate. I did get to spend some time with the Apex Ti Fusion, though. I was able to fit a couple players with it, and the results were stunning. I’ll be honest, when I first saw this iron, I didn’t…

  • The Product Place – Apex AI200 Review

    Apex Ai200 Review. The current version of Apex has been around since November, 2020. It’s tired. With the rumors of what is coming, coupled with a 4 year old design, sales have slowed to a non-existent pace. Rightfully so. Smoke has done very well, but that family alone is not enough to carry the number one…

  • The Product Place – Golf Balls on Tour (at Majors)

    I mentioned up top that two interesting things happened at the Open Championship last yesterday. One was the Opus wedge. The other was the golf ball. I know what you’re thinking… Come on, Yeags… you’re beating this ball thing to death. You’re right, but hear me out. As I watched the coverage, or listened to it on…

  • The Product Place – Why Carbon?

    Last week, we went HEAVY. This week, let’s go light. Why Carbon Fiber? Carbon is very strong and very light, but also very flexible – when compared to a steel or other metal. Carbon is a great material to use when you are trying to make something LIGHT, but STRONG. Think of the crown on a driver.…